Inspired by giving. Propelled by popcorn. Live Love Pop’s Selfless Snacking Campaign was launched to honor Lauren’s mother after she was diagnosed with breast cancer in 2013. Lauren was determined to create more than just a good-for-you snack, which is why Live Love Pop is a mission-based brand. The Selfless Snacking campaign allows us to snack happy, but more importantly, give back to those in need.